Hi! I’m Alister

Nice to meet you!

I’m a Lead Game UX Designer, Speaker, Author, and content creator.

Currently, I lead the UX Team on The Sims 4.

I’ve been in the gaming industry for about 10 years. I have worked across multiple platforms ranging from mobile, PC, and console with experience in an array of genres including casino games, war, match 3, and currently life simulation for Sims 4. Check out my portfolio here.

Through my time at Electronic Arts, my work especially my Customizable Pronouns feature has been featured in articles like GameRadar and Kotaku.

I also mentor designers who are interested in getting into Game UX. Book me here.

I am a speaker.

I am most known for my talks on getting into Game UX, what inclusive design looks like in games, and the power of storytelling.

I have also been featured in a few podcasts.

Featured at

AND
MORE!

I am an author and storyteller.

I wanted to tell more Asian stories as I saw that there was a lack of Asian authors and storytellers. I’m most known for my children’s book series “Let’s Go Yum Cha!”.

I am currently working on other book projects.

Got an idea? Let’s chat!

Want to collab with me? Check out my media kit.

Interested in working with me? Contact me at hi@alisterfelix.com or contact me here: